Enter one of the dreamy landscapes in Sarah Goodreau’s illustrations and you might find yourself face to face with a lion that breathes fire, a frog that speaks in clouds, or drunk giants having a party at night. Sarah — an artist based in London, England — tells us about her art, inspiration, and consistent blogging habit.
Where does your inspiration come from? How do you strike a balance between playful yet mysterious?
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I love storytelling and that is where most of my inspiration comes from. I like to sit and think about things, so most of what I draw comes from my mind. I also like to keep a good bit of humor involved, which adds most of the playfulness in my illustrations.
I’ve been illustrating for such a long time that everything has evolved naturally to where it is now. I have always loved drawing people and animals the most, and getting a little weird with it has been my favorite thing to do. I really enjoy strangeness.
What’s your process from idea to finished illustration?
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I spend the mornings sketching out a few ideas and when one speaks to me, I’ll bring it into the computer. I use Photoshop to finish the illustration. I’ve been doing it this way for such a long time that it’s become a very streamlined process. Usually, I can go from a sketch to a posted image on my blog in a day.
What do you do when you’re not blogging?
When I’m not blogging, I write and work on little pet projects. My goal is to write and illustrate my own books. I also work with my partner on little animations, which is mostly for fun. You can see them at wizardfingers.com.
You have more than 23,000 followers (and growing) on your blog. How have you approached building your online presence, on WordPress.com and elsewhere on the web?
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I really think the biggest thing for me as far as building up a good online presence has been consistency. I try to post an illustration as often as I can. I try to get two to three illustrations on my blog a week. Of course sometimes life gets in the way, but I make a serious effort to get something new up every week.
What’s one tip you can give to an illustrator who has just signed up for a blog?
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Want to build a blogging habit like Sarah’s? Read about posting regularly.
Like I said, be consistent. A great way for illustrators starting out is to make a schedule and stick to it. That way your followers can count on you and know that you will have something new for them to see.
Inspired by Sarah’s illustrations? Ready to take her advice?
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Enjoy more illustrations on Sarah’s blog, and follow her on Instagram, Tumblr,Twitter, and Society6.
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