Uno de los «cuatro grandes» bancos de Australia, NAB es conocido por su enfoque innovador para la comercialización, publicidad y comunicación. La agencia YOKE ha estado trabajando estrechamente con ellos durante más de 4 años. Durante este tiempo produjeron una amplia gama de diseños, incluyendo material de punto de venta, informes, anuncios de prensa, folletos, catálogos, folletos y carteles.
In one of our most recent projects, Yoke was asked to create a series of videos to promote NAB’s financial planning services. We looked for an idea that would allow us communicate the message in an interesting way and came up with the concept of telling a story through everyone’s favourite childhood medium, the pop-up book. After writing the scripts and storyboard we worked with talented paper artist who helped us make the thee books. A few days of filming and a little bit of post production magic and the result is three videos that use storytelling and creativity to bring the message to life.
Services provided:
Concept creation and development
Script writing
Storyboarding
Design
Production and paper crafting
Filming, editing and post-production
Moishindia 